BEHIND THE SCENES
Scale Show - A format that breaks the mold
Scale Italia is a conference that is part of the Scale Family circuit, dedicated to property managers, investors and professionals in the short-term rental sector.
You will have the opportunity to meet with professionals and experts on topics and content of the highest quality, able to answer all the questions and needs of property managers who want to scale their business.
You will find information, tools and success stories that will show you how to grow, in a sustainable way, your business in Italy.
With the best experts available on the national and international market you will have the opportunity to deepen topics such as technology, marketing, but also legislation, taxation, administration, artificial intelligence and much more.
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Arianna Tomelleri
Board Member Tara Home Consulting - ANBBA
Working in the real estate sector since 2000 and since 2016 in the tourism industry of large corporations and then start working in the various Italian and foreign territories by connecting people and organizations. Expert in the field of operations and organization with strong communication skills.
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Tiziana Babbucci
Digital Strategist & Photographer
Tiziana is a digital strategist with 15 years of experience in the tourism industry.
She began his career in 2009 as a receptionist in a 4-star hotel chain, growing to become a front office manager.
The turning point of his career occurred in 2021 when he earned his master’s degree in digital tourism marketing with the highest score.
Today, it helps accommodations improve sales and direct bookings through a personalized omnichannel strategy.
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Adriano Carà
Hospitality Marketing Consultant FT Lab Digital
Web Project and Web Content Specialist for Turismo.com Training and for FT Lab Digital. Expert in marketing strategies, website development and management and content editing. He directs and plans the communication of many accommodation facilities throughout Italy, from Calabria to Trentino.
He deals almost entirely with Digital Tourism Marketing, but also advises companies in other sectors.
He has been part of the HostB2B organization since the first edition, an experience that has allowed him to spend his knowledge of the extra hotel in the Team of Scale Italia.
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Marco Cangemi
Senior Marketing Specialist
Marco is a senior creative in the field of communication and digital marketing.
As the founder of 7 Seconds Agency, he brings with him comprehensive expertise and a strategic vision tailored to every need.
From consulting to creating impactful content (texts, photos, videos, etc.), his passion for innovation and creativity has helped make Marco a key player in the world of digital advertising.
With 20 years of experience, Marco offers a recognized expertise and will be an essential element in creating your marketing content.
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Gianpaolo Vairo
Co-Founder Scale
Gianpaolo offers consulting services to companies operating in the tourist rental market, supporting the launch and development of products, and the development of commercial networks.
In 2021, Vacation Rental Rocket was named one of the top 20 consulting firms in the short-term rental industry.
In 2019 he founded Host B2B, the European Holiday Rental Professionals Community, a project whose main purpose is to provide training and support to all professionals operating in the short-term rental industry, through acceleration programs and international training conferences including Progetto Borghi and Short Stay Week.
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Damian Sheridan
Co-founder Scale
Having worked as a SEO consultant in the holiday rental industry for several years, Damian identified a global need for an event dedicated to training property managers looking for more direct bookings outside the classic intermediated channels.
In 2019 he founded Book Direct Show, a consolidated conference on the events calendar of the vacation rental industry, which attracted almost 1000 participants from around the world.
Damian is one of the main supporters of #BookDirect globally, which led him to found the Book Direct Network.
He continues to work with real estate management companies and technology startups on SEO strategies and digital marketing campaigns.