SCALE Italia 2025

Magazzini del Cotone · Genoa

September 23-24, 2025

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SCALE ITALIA 2025

The meeting point for Italian Short Term Rental Professionals

The year 2025 undoubtedly presents a full slate of challenges for those in the short-term rental sector, especially within the tourism branch. We’re facing new restrictions, evolving regulations, and a particularly hostile environment for an industry that has consistently sought to collaborate with institutions.

In this upcoming edition, we’ll take stock of the potential future restrictions that might emerge. As always, we’ll provide the best content, curated by leaders in the Italian market and key international experts, as well as “rentalpreneurs” from the SCALE network.

SCALE ITALIA

The Leading event dedicated to Short Term and holiday rental professionals

SCALE Italia 2024 consolidated its position as the leading event exclusively dedicated to STR professionals. The recent edition welcomed over 600 professionals from across Italy, hosted 40 international exhibitors, and featured contributions from dozens of renowned experts and entrepreneurs from around the global SCALE’s network.

Beware of Imitations

SCALE Italia returns with its fourth edition, again with a very unique format, specifically designed for those aiming to enhance and scale their short-term and holiday rental businesses, in 2025 with news that go beyond traditional networking and training opportunities.

Connect and Participate

If you want to start engaging with participants, speakers, and all the partners and sponsors who have joined us in the previous three editions, we invite you to register for free to the SCALE Community and join the group dedicated to Italian Property Managers and Hosts.

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FINEST INDUSTRY EXPERTS

Speakers from previous editions

Giovanni Cerminara

CEO

Villaggio Sold Out

Massimo Bernardi

Sales & Development Manager

Full-Price

Federico Rivolta

Project manager

Scenari Immobiliari

Michele Fionda

Managing Director

Italianway PM

Roberta Vercellotti

Partner

VC Partners

Carla Scimia

Key Customer Success Manager

Avantio

Tiziana Gradanti

Founder & CEO

Sicily My Home

Marco Cangemi

Head of Markeing

SCALE Italia

Guido Foraci

Sales Director

Italianway

See all past speakers

PAST EDITIONS IN NUMBERS

1700

Attendees

525K

Units Represented

67%

C Level Delegates

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